This is a project I made to attract a millennial market to use Gumtree. To do this, I came with the idea of a campaign called 'Gumtree Pairups' where members of the public could take part in a "treasure hunt" in their local town or city and be joined with their "Pairup".
I designed promotional posters and infographics that describe how the concept works and what appeals to the target market.
